英国伯明翰代写Essay：影响消费者行为

2018-01-08 23:15

人口因素：影响消费者行为的因素是消费者年龄，性别，收入，职业，教育程度，宗教信仰和国籍等因素。人口统计因素非常重要，因为属于类似人口的消费者具有相似的购买模式。根据研究结果，研究人员可以知道哪些品牌受到男性或女性消费者的青睐，也取决于消费者选择何种品牌的收入和职业。心理因素：基于消费者的社会阶层，生活方式和个性特征。需要指出的一点是，同样的人口统计学在心理结构方面可能有非常不同的偏好。一些品牌如果能够更好地塑造一个真实反映消费者心理特征的形象，就会被选中。行为因素：与买家的习惯和对不同品牌的态度有着特殊的关系。基本上，它包含了能够告诉消费者对产品的知识，态度和反应的组件。如果营销人员对这些行为变量有充分的了解，那么这使得研究非常丰富。
英国伯明翰代写Essay：影响消费者行为
Demographic factors: are those factors influencing consumer behavior which are the consumer's factors comprising of age, gender, income, occupation, education, religion and nationality. Demographic factors are important as consumers belonging to similar demographics have alike buying patterns. Based on the research study result, researchers would know what brands are favored by the male or female consumers, also depending on the income and occupation which brands would be the choice for consumers.Psychographic factors: comprise of factors that are based on consumer's social class, lifestyle and personality traits. A point to be noted is that same demographics may have very different preferences when it comes to psychographic structures. Some brands are chosen over others if they are better at portraying an image which truly reflects the consumer's psychographics.Behavioral factors: are specifically related to the buyers' habits and their attitudes towards different brands. Basically it comprises of components that tell about the consumer's knowledge, attitudes and responses to a product. If the marketer has ample knowledge about these behavioral variables then it makes the research very informative.

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