宾夕法尼亚代写Essay:品牌忠诚度

2018-09-28 00:43

本文认为品牌和品牌忠诚度已经成为现代商业营销的重要组成部分。因此，消费者认知、品牌形象和市场研究都是持续发展品牌形象的重要组成部分。品牌忠诚度的发展直接影响到当今的市场竞争力和服务或产品在当今竞争激烈的市场中的生存能力。品牌忠诚被认为是消费者购买行为的重复，其条件是消费者对产品的敏感性，就像对全球酒店营销的主流趋势一样。其他观点则将品牌忠诚度描述为一种态度度量。品牌绩效有几个方面:质量、价格、信誉、价值、信任和一致性。建议核心品牌信任和品牌形象功能在发展消费者忠诚度方面发挥关键作用，并以机构高度参与服务质素为特色。一个组织保持市场地位的能力很大程度上取决于它在留住老客户的同时获得新客户的能力。说明在服务行业中，团队成员完成对客户服务的能力对于培养客户的忠诚度和提高客户对服务质量的感知是非常重要的。本研究探讨品牌在影响酒店行业消费者忠诚度时的关键绩效指标。这是通过研究品牌表现背后的理论来实现的，这些理论包括市场信号理论以及品牌标识和品牌形象。这项研究考察了组织内部运作的效率，因为它们会影响品牌一致性。这些成分与消费者惠顾和消费者忠诚度的证据相互关联，这些证据基于与建立(或减少)消费者忠诚度相关的各种因素。本文将利用二次研究作为文献综述来建立品牌认同、消费者忠诚度和品牌战略之间的组成和关系。本研究的最终目标是描述消费者如何建立对特定品牌形象的期望和认知，以及如何通过品牌战略管理消费者对特定酒店的忠诚度。
宾夕法尼亚代写Essay:品牌忠诚度
This research paper takes the position that branding and brand loyalty have become an important part of modern day business marketing. Accordingly, consumer perceptions, brand image, and market research are all important components of developing continuous brand image. The development of brand loyalty has a direct impact on today’s marketability and viability of a service or product in today’s competitive market. Brand loyalty has been considered to be the repetition of consumer purchase behaviour under the conditions of the consumer’s sensitivity to a product as on of the more prevailing trends in global hotel marketing . Other viewpoints describe brand loyalty as having an attitudinal measurement. Brand performance has several aspects: quality, price, credibility, value, trust, and consistency. suggested that core brand trust and brand image functions have a key role in developing consumer loyalty and is characterised by high involvement of the organisation in service quality. The ability of an organisation to hold onto a market position is highly based on its ability to gain new customers while retaining old customers. showed that in the service industry, the ability of team members to complete a service to the customer is important in developing customer loyalty and increasing the customer’s perception of service quality.This research explores key performance indicators of brands as they impact consumer loyalty in the hotel industry. This is done by looking at the theories behind brand performance, which include market signalling theory as well as brand identity and brand image. The research examines the efficiency of internal operations of organisations as they impact brand consistency. These components are interrelated with evidence for consumer patronage and consumer loyalty, based on various factors that will be explored as being relative to building (or diminishing) consumer loyalty. The dissertation will utilise secondary research as a literature review to establish the components and relationships between brand identity, consumer loyalty, and brand strategy. The ultimate goal of this research is to describe how consumer’s build expectations and perceptions regarding a particular brand image and how consumer loyalty to a particular hotel can be managed through brand strategy.

• 上一篇：宾夕法尼亚代写Essay:女性识字率
• 下一篇：没有了