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市场营销代写:新进入者的威胁
2018-02-27 23:46
新进入者的威胁在这个行业是有限的。新进入者一般都是迎合本地或小型市场,为大型无组织部门作出贡献。FMCG行业大部分的原材料都可以很容易的获得。对于该行业大多数产品所需的机械和其他资产,投资将不高。同时,基础技术也很容易获得。这些因素可以使当地或小型制造业在工业上容易进入。但这一行业需要较高的初始投入成本,而分销网络始终是一个挑战。这些因素对行业内任何新进入者来说都是一个障碍,实际上对新进入者构成了低威胁。快速消费品行业面临着巨大的替代品威胁。这个行业有许多有组织的玩家,有大量的本地制造商。这个行业的产品总是可以模仿和销售的。与城市相比,该行业在农村市场具有较高的替代品威胁。市场营销代写:新进入者的威胁
Threat of new entrants is limited in this industry. The new entrants generally cater to local or small markets contributing to the large unorganized sector. Raw materials for most of the segments in FMCG industry can be easily procured. The investment will not be high for machinery and other assets required for most of the products in the industry. Also the basic technology is easily available. These factors can make the local or small manufactures to enter easily in the industry. But this industry requires high initial launch cost and distribution network is always a challenge. These factors act as a barrier for any new entrants in the industry and virtually provide low threat of new entrants.The FMCG industry bears a high threat of substitutes. The industry possesses many organized players with great number of local manufactures. The products in the industry can always be imitated and marketed. The industry possesses high level threat of substitutes in rural market than in the urban.
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