英国利物浦论文代写:战略小组分析

2017-12-03 10:52

战略小组分析对每个公司都是有用的，因为它可以在短时间内完成。这一工具将有助于洞察企业在行业中的不同竞争地位(Mintzberg et al 2003)。分析可以说明群体间的竞争强度和竞争地位的影响(资产阶级，1996)。这是因为战略组分析是一个行业内公司的集合。此外，企业集团围绕着类似的竞争策略或战略地位。最后，集团中的公司彼此相似，但不同于其他集团的公司。因此，这一工具在评估索尼在其竞争对手中的地位时很有用，并提供了对其战略的洞察力。上图显示的是相互竞争的战略集团。这些是根据价格和顾客感知价值(品牌)来分析的。战略空间是公司的机遇。例如，为了满足这些空间，索尼可以降低价格，LG可以改变品牌对更高价值的看法。英国利物浦论文代写:战略小组分析 然而，这种机会可能是一种威胁，因为索尼可能会通过降低价格和感知价值来失去利润和客户。在LG的案例中，该公司将不得不花费大量资金进行营销活动，以改变对产品的认知，并投资于研发，以使产品达到更高的标准。更重要的是，该公司将不得不对其产品收取更多费用，因此可能会失去客户。
英国利物浦论文代写:战略小组分析
Strategic Group Analysis is useful for every company as it can be performed in a short period of time. This tool would give insight into determining different competitive positions of companies in the industry (Mintzberg et al 2003). The analysis can illustrate intensity of rivalry within and between groups and implications of competitive position (Bourgeos, 1996). This is because Strategic Group Analysis is a collect of companies in an industry. Furthermore, groups of companies are clustered around a similar competitive approach or strategic position. Finally, the companies in a group are similar to each other but different from companies in other groups. Consequently, this tool is useful in assessing Sony's position among its rivals and provides insight into its strategy.The diagram above shows strategic groups that are in competition with each other. These are analysed according to price and customer perceived value (branding). Strategic spaces are opportunities for companies. For example in order to fulfil those spaces Sony could lower its prices and LG could change the perception of the brand to the higher value. However, this opportunity might be a threat as Sony could lose profits and customers by lowering prices and its perceived value. In LG case, the company would have to spend a lot of money on the marketing campaign to change the perception of the products and invest in R&D to actually change the product to a higher standard. What is more, the company would have to charge more for its products and therefore it might lose customers.

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