美国洛杉矶代写Essay:麦当劳

2020-01-02 22:58

麦当劳认为，进入一个新市场提供了一个增加新品牌属性的机会。在美国，麦当劳是一个著名的品牌，因为它的价格低廉。然而，在其他国家，中产阶级正在增长，它被认为是一种地位的象征。对于品牌来说，重要的是要明白，如果他们在一个市场上有一定的地位，那么在其他市场上，消费者的感知也是一样的(Abby and Nicholas, 2014, 87)。在国际业务中，有许多企业错误地低估了小型和新兴市场的潜力。有许多公司往往只关注世界主要经济体。然而，麦当劳是一个专注于大型市场和新兴市场的品牌。麦当劳的国际化战略使其在中国、印度、英国、美国以及其他市场取得了成功。在国际市场上，麦当劳并没有孤立于顾客来决定产品的供应。事实上，他们观察了当地市场上顾客的行为。这使得麦当劳能够更好地了解顾客的需求和偏好。了解国际市场上顾客的偏好，也使麦当劳能够成功地提供符合当地市场需求的产品。
美国洛杉矶代写Essay:麦当劳
McDonald’s believe that the entry to a new market offers an opportunity to add new brand attributes. In the United States, McDonald’s is a well-known brand because of its affordability. However, in other countries where the middle class is growing, it is considered to be a status symbol. It is important for brands to understand that if they have a certain position in a market, the perception of customers will be the same in other markets (Abby and Nicholas, 2014, 87).  In international business, there are many businesses that make the mistake of underestimating the potential of small and emerging markets. There are many companies that tend to focus only on major economies of the world. However, McDonald’s is the brand that has focused on both large and emerging markets The internationalization strategy of McDonald’s has allowed it to achieve success in China, India, the United Kingdom, the United States, as well as other markets. McDonald’s has addressed to the needs of the local population in big as well as emerging markets .In international markets, McDonald’s did not make the decision of product offerings in isolation from customers. In fact, the behaviour of customers in the local market was observed. This allowed McDonald’s to better understand the needs and preferences of customers. The understanding of the preferences of customers in the international market also allowed McDonald’s to successfully offer products that meet the needs of the local market.

• 上一篇：美国洛杉矶代写Essay:真正的抱歉
• 下一篇：没有了