英国伦敦市场学论文代写:赞助协议

2019-02-17 20:20

当然，在赞助协议中，公司和参与者并不是唯一的利益相关者，尤其是在重大活动中。这方面的一个例子是在体育赛事的烟草赞助中，政府、健康活动人士和体育组织者对这一概念的观点得到了广泛的讨论和辩论。这篇论文Danyichuk(2000)通过提供主要体育赛事观众的意见，为辩论提供了一个新的视角。在一个以烟草公司为冠名赞助商的女子职业高尔夫球协会(LPGA)赛事中，有400名观众参与了一项纸笔调查。除了观众的吸烟习惯、标题赞助商的意识、当前烟草立法的意识、关于烟草赞助的意见和替代赞助的建议之外，这些问题还引出了人口统计信息。最后的结果实际上表明73%的人支持烟草赞助;11%的人反对;剩下的16%没有意见。那些反对烟草赞助引用使用烟草的健康影响,负面影响年轻人,烟草促销一般的和消极的方面,提供具体的例子和一些观众的替代赞助商而大多数其他人表示意愿和经济利益的主要元素是一个潜在的赞助商的赞助协议。最后的解释是，虽然找到另一个赞助商会更好，但有一家烟草公司总比没有赞助商要好。
英国伦敦市场学论文代写:赞助协议
Of course, the companies and participants are not the only stakeholders in a sponsorship deal, especially for major events. One example of this is in tobacco sponsorship of sporting events, where the opinions of government, health activists, and sport organizers towards the concept have been widely discussed and debated. This paper Danyichuk (2000) contributes a new perspective to the debate by providing input from spectators at a major sporting event obtaining four hundred spectator respondents to a paper and pencil survey at a Ladies Professional Golf Association (LPGA) event that had a tobacco company as its title sponsor. The questions elicited demographic information in addition to spectator smoking habits, awareness of title sponsor, awareness of current tobacco legislation, opinion concerning tobacco sponsorship, and suggestions for alternative sponsorship. The final results actually indicated that 73% supported tobacco sponsorship; 11 % opposed it; and the remaining 16% had no opinion. Those opposed to tobacco sponsorship cited health implications of tobacco use, negative influence on young people, and negative aspects of tobacco promotion in general, and some spectators provided specific examples of alternative sponsors whilst the majority of others indicated that the willingness and financial interest of a potential sponsor were key elements of the sponsorship arrangement. The final interpretation of this was that, whilst it would be better to have found another sponsor, it was better to have a tobacco company than no sponsor at all.

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