利物浦代写Essay:商业模式的基础
ASSIGNMENT代写

利物浦代写Essay:商业模式的基础

2017-12-08 09:05

在线门户网站是其商业模式的基础和关键方面。为了有效地运作,每小时的租借预订和支付门户必须是用户友好的和琐碎的(高效的人机界面),让会员在网上交易。与此同时,对于每笔交易,它实际上应该花费零或非常少的成本。在合同中,一个典型的人类代理将会花费汽车租赁公司大约4%到10%的每笔交易。通过消除车内复杂的用户界面,它有效地部署了一种简单而有效的接近钥匙卡,它被固定在每辆汽车的挡风玻璃上,让汽车使用者能够找到并获得汽车的使用权。随着进一步的增强,它已经能够有效地适应和使用iPhone或黑莓等手机来定位和获取这些汽车。换句话说,它考虑通过Zipcar共享汽车,就像从ATM机上提取现金一样简单。Zipcar试图满足其客户的驾驶需求,其成本仅为汽车拥有率的一小部分,该公司打算为每个Zipcar服务替换20辆私家车。像Avis、Hertz或Enterprise这样的传统租赁公司采用了类似的业务方式,但租金流程是耗时的,并需要其代表在指定租赁地点处理汽车钥匙。因此,Zipcar的吸引力在于它的灵活性和效率,人们可以在任何时候从任何可用的无人驾驶的地方拿起一辆车,而车钥匙则在车里等着,让司机在旅途中变焦。
利物浦代写Essay:商业模式的基础
The online web portal was fundamental and critical aspects of its business model. For business to function effectively, the hourly rental reservation and payment portal had to be user-friendly and trivial (highly effective human-computer interface) for members to transact online. At the same time, it should virtually be costing zero or very minimal cost to the company for each transaction. This in contract to a typical human agent would have cost the car rental company about 4% to 10% for each transaction.By eliminating complex user interface from within the car, it effectively deploys a simple and effective proximity keycard that is held to the windshield of each car that allows car users to locate and gain access to the cars. With further enhancement, it has been able to effective adapt and used mobile phone like iPhone or Blackberry to locate and gain access to those cars. In other words, it contemplates car sharing through Zipcar to be as easy as drawing cash from any ATM.Zipcar attempts to satisfy driving needs of its customer at a fraction of the cost of car ownership by contemplating to replace twenty private cars for each Zipcar service. Traditional rental companies like Avis, Hertz or Enterprise have adopted a similar business approach but the rental processes is time consuming and entail its representatives handling over car keys at specify rental locations. Thus, the appeal of Zipcar is its flexibility and efficiency where one can pick up a car at any time from any available unmanned location with the car keys waiting in the car for the driver to zoom off on a journey.