Business 代写:市场参与者

2017-01-30 00:46

这是市场参与者在化妆品行业使用的第一个策略。大多数的宝洁和妮维雅的战略可以称为总成本领先（Euromonitor，2010）。本质上这些机构由于其尺寸较大，全球供应链的安排和普遍分布系统有位置，为了更好的利用总成本领先和完成不同的成本优势提供资金的目标市场价值（Jenster，2003）。虽然，资生堂已在世界不同地区的存在，组织不享有总成本领先。而不是提供物有所值的，大多数的市场参与者，呼吁在化妆品行业市场的上游段都采用这一策略（资生堂，2011）。由于独特的配方和不同的好处，优点和优势，在市场上享有这样的生产商，目标市场相信产品销售的组织是独一无二的，由于产品的组织是唯一的位置，他们在市场上提供收费优价格（Datamonitor，2010）。然而，为了获得差异化优势的市场，资生堂拥有杰出的研发能力使组织始终以创新公司的产品范围和引入新产品不断。

Business 代写:市场参与者

This is the first strategy that market participants' uses in the cosmetics industry. Most of the strategies of the P&G and Nivea could be termed as overall cost leadership (Euromonitor, 2010). Essentially these organizations due to their larger size, global supply chain arrangements and universal distribution system are in position to better utilize the overall cost leadership and by accomplishing different cost advantages the provide value for money to the target market (Jenster, 2003). Although, Shiseido has presence in the different parts of the world, the organization does not enjoy the overall cost leadership. Rather than providing value for money, most of the market players that appeal to the upstream market segment in the cosmetics industry are using this strategy (Shiseido, 2011). Due to the unique formulation and the different benefits, advantages and edge that such producers enjoy in the market, the target market believe that the products marketed by the organization is unique and due to the uniqueness of the product the organization is in position to charge superior prices for their offering in the market (DataMonitor, 2010). However, in order to avail the differentiation advantage in the market, Shiseido has an outstanding research and development capabilities that the organization has been consistently using for innovating the firm's offering and introducing range of new products consistently.

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