英国伯明翰代写Essay:零售市场领域

2018-12-24 19:10

然而，Traidcraft在零售市场的一个细分领域开展业务，富裕的消费者愿意支付更高的价格，为国际发展做出贡献。因此，Handy的想法可能只适用于整个英国的企业。然而，他的想法在可以应用的地方是有用的。《谍中谍》的使命超越了直接利益相关者，如所有者，并明确考虑了更广泛社会的需要(Dess et. al. 2010)。“社会责任”的支持者面临的挑战是，许多零售商只采取不损害其销售和利润的社会和环境政策。许多零售商将专注于他们的商店的环境责任，在那里他们可以实现资源效率的目标(Jones et al. 2009)。许多零售商的社会责任是由他们在财务责任范围内所能实现的目标来指导的。然而，这样的企业政策可能会招致“漂绿”的指责。也就是说，零售商对环境的承诺是有限的，社会责任报告可以起到公关的作用，而不是社会责任的作用。许多公司都在“漂绿”，误导消费者对其环保活动的程度。
英国伯明翰代写Essay:零售市场领域
However, Traidcraft operates in a niche area of the retail market where affluent consumers, who are willing to pay higher prices, contribute to international development. Therefore Handy’s ideas may have limited application to businesses throughout the whole of the United Kingdom. However, his ideas are useful where they can be applied. Tradecraft’s mission moves beyond immediate stakeholders, such as owners and clearly considers the needs of the broader society (Dess et. al. 2010). The company is an excellent example of a company which incorporates social and environmental, as well as financial factors, into its decision making .The challenge for proponents of ‘social responsibility’ is that many retailers only undertake social and environmental policies which do not damage their sales and profits. Many retailers will concentrate on environmental responsibility in their stores, where they can achieve resource efficiency targets (Jones et. al. 2009). Many retailers’ social responsibilities are guided by what they can achieve within their financial imperatives . However, such corporate policies could lead to accusations of ‘greenwashing’. In other words, that the retailers’ commitment to the environment is limited and that social responsibility reports can play a public relations role rather than a social responsibility role. Many firms are engaging in ‘greenwashing’ to mislead consumers about the extent of their environmental activities.